When a customer purchases two items that ship from different fulfillment hubs, the brand pays two separate forward logistics fees while collecting only a single customer shipping charge.
The Mathematical Impact on Margin
If an order total is ₹999 with ₹200 gross margin, paying ₹85 freight twice (₹170 total) completely erodes operational profitability.
Recommended Pick-List Optimization
- Inventory Consolidation Rules: Prioritize shipping from a single warehouse location whenever complete stock is available.
- Minimum Order Margin Check: Block multi-warehouse order splits on low-ticket catalog items below ₹500.
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